About

Built by coaches, driven by belief.

Our story

Why we started COACH'D

COACH'D was founded by a personal trainer and online coach who saw the same pattern over and over — people who wanted expert support but couldn't justify the cost on their own.

The belief behind COACH'D is simple: great coaching shouldn't be a luxury. By bringing it into the workplace, we can reach the people who need it most — and make it something every employee can actually benefit from.

Great coaching shouldn't be a luxury.

We're here to change that.

What we believe

The principles behind the coaching

  • Most people know what they need to do to reach their goals — they just can't do it alone
  • A coaching relationship should stay human, not be automated away
  • Benefits should be judged by how much they're used
  • Fitness coaching belongs alongside mental health support, not instead of it

How we work

Direct access, shaped around you

01

No account layers

You deal directly with the people building COACH'D, not a chain of account managers. That means faster answers and decisions made by people who understand your business.

02

Shaped around your business

There's no fixed package to squeeze into. Your coaching programme is built around your headcount, your current benefits, and what your people actually need.

Want to talk it through?

A short call, or a full presentation if that's more useful — whatever's easiest for you.

Book a short call